Micromax breaks the 4G barrier

Canvas Fire 4G
Canvas Fire 4G

–    Strengthens the Canvas 4G range with Blaze 4G, Fire 4G and Play 4G launched at varied price points

–     Introductory double data 4G offer for 6 months on the Airtel network

 Kolkata, September 24, 2015: With an aim to disrupt the nascent 4G market, Micromax Informatics Ltd., today announced its strong focus on making the 4G experience more accessible for the Indian consumers. The company today announced 3 new additions to its existing 4G LTE range – the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G.

With the consumer demand constantly shifting towards faster internet speed and seamless connectivity owing to increased video consumption and real-time mobility solutions, Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 6 devices in less than three months.  Now one can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G and Canvas Play 4G which are the more affordable ones.


Micromax has ensured that all three new smartphones come with powerful specifications to make the most of 4G networks with a download speed of up to 150Mbps. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

Key features of Canvas Blaze 4G

  • 5-inch FWVGA IPS Display
  • Android Lollipop 5.1
  • 5MP AF rear camera; 2MP FF front camera
  • 1GHz Qualcomm Snapdragon quad core processor
  • 1GB RAM; 8GB ROM
  • 2000 mAh battery
  • Priced at Rs 6,999/-

Canvas Blaze 4G for the masses

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.

Canvas Fire 4G for the audiophiles

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.

Canvas Play 4G for uninterrupted work and entertainment on the go

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images.

The Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G priced at Rs 6,999/-, Rs 6,999/- and Rs 12,499/-, respectively are available across leading online and offline platforms.